COMMUNICATIONS AND MEDIA PRODUCTION

As a professional in Communications and Media Production you will train on communication systems and broadcast strategies focused on solving needs and problems.  During your studies, you will create new media projects, ranging from the definition of the audience and their information needs and functional media organization to implementation, feedback and evaluation of the project.  Additionally, you will have the knowledge to identify areas of opportunity for communications problems, such as developing media messages or managing and organizing available media.

 

UNDERGRADUATE DEGREE OBJECTIVES

As a professional in Communications and Media Production, you will use different audiovisual languages and produce media messages that are efficient through the integral operation of the media.  You will have the ability to design content depending on the needs of a specific audience.  Additionally, you will develop and execute communication and production studies using current multimedia techniques.

 

Specific objective

In your studies in Communications and Media Production, you will be able to:

  • Understand and analyze theories that allow you to tackle problems in social sciences in general and communications in particular.

  • Understand the background and development of communications, as well as its applications.

  • Master media communication production techniques.

  • Integrate the theoretical, methodological, technical and practical foundations to solve problems in communications and media processes at different levels and social contexts.

 

INITIAL PROFILE

  • Conviction to work for the common good and to strive for success.

  • Openness in the area of knowledge, culture and interpersonal relations.

  • Vision to accomplish goals through learning.

  • Desire to understand how media such as radio, television and film work.

  • Interest in learning to create messages directed at large audiences.

 

GRADUATE PROFILE

At the end of your studies, having advanced your education and increased your abilities, you will also have:

  • Flexibility in the use of diverse production types of existing media.

  • Dexterity to use photography, audio, video, television and multimedia techniques to create and manage a communication system.

  • Ability to use analysis, diagnostic and research methods to evaluate and propose communication solutions to media production.

  • Capacity to design contents addressed to a specific audience.

  • Expertise in creating media messages supported by research and by creative work.

  • Professional use of journalistic techniques to develop adequate information products.

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