Academic
Program 2017

MARKETING

The program in Marketing was designed so you can become a successful professional. The program has the Official Study Certification (RVOE) of the Ministry of Education (SEP), covering 50 courses that can be completed in 8 school cycles.

  H.D: Horas Docente, H.I: Horas Independiente, C: Número de Créditos

Primer Semestre
SPANISH I
ESP0011

H.D. 48 H.I. 48 C. 6
MARKETING FUNDAMENTALS (*)
LMK1011

H.D. 48 H.I. 48 C. 6
FOREIGN LANGUAGE I
LEX0111

H.D. 48 H.I. 48 C. 6
MATH I
MAT1021

H.D. 64 H.I. 32 C. 6
INTRODUCTION TO ADMINISTRATION (*)
ADM1011

H.D. 48 H.I. 48 C. 6
QUANTITATIVE REASONING
MAT0011

H.D. 48 H.I. 48 C. 6
H.D:304
H.I:272
C:36
Segundo Semestre
CONSUMER BEHAVIOR
LMK1021

H.D. 48 H.I. 48 C. 6
FINANCIAL ACCOUNTING (*)
LFP1011

H.D. 48 H.I. 48 C. 6
SPANISH II
ESP0021
<ESP0011
H.D. 48 H.I. 48 C. 6
FOREIGN LANGUAGE II
LEX0121
<LEX0111
H.D. 48 H.I. 48 C. 6
MATH II
MAT1031
<MAT1021
H.D. 64 H.I. 32 C. 6
INTERNAL MARKETING
LMK1031

H.D. 48 H.I. 48 C. 6
INTRODUCTION TO MICROECONOMICS
ECO1011

H.D. 48 H.I. 48 C. 6
H.D:352
H.I:320
C:42
Tercer Semestre
STATISTICAL ANALYSIS
MAT2011
<MAT1031
H.D. 48 H.I. 48 C. 6
COST ACCOUNTING
CON1011
<LFP1011
H.D. 48 H.I. 48 C. 6
ENTREPRENEURIAL CULTURE
LAD2051

H.D. 48 H.I. 48 C. 6
QUALITATIVE MARKET RESEARCH
LMK2011

H.D. 48 H.I. 48 C. 6
FOREIGN LANGUAGE III
LEX0131
<LEX0121
H.D. 48 H.I. 48 C. 6
H.D:288
H.I:288
C:36
Cuarto Semestre
ART, HISTORY AND CULTURE
AHC0011

H.D. 48 H.I. 48 C. 6
INTEGRATED MARKETING COMMUNICATION
LMK2021

H.D. 48 H.I. 48 C. 6
PRODUCT INNOVATION
LMK2031

H.D. 48 H.I. 48 C. 6
QUANTITATIVE MARKETING RESEARCH
LMK2041
<LMK2011 MAT2011
H.D. 48 H.I. 48 C. 6
SERVICE MARKETING AND CRM
LMK2051

H.D. 48 H.I. 48 C. 6
DECISION MODELS
LAD3021
<MAT1031
H.D. 48 H.I. 48 C. 6
INTRODUCTION TO MACROECONOMICS
ECO1021
<ECO1011
H.D. 48 H.I. 48 C. 6
H.D:336
H.I:336
C:42
Quinto Semestre
FINANCIAL ADMINISTRATION
CON2011
<CON1011
H.D. 48 H.I. 48 C. 6
ETHICS FOR SUSTAINABLE DEVELOPMENT
EDS0011

H.D. 48 H.I. 48 C. 6
MARKET INTELLIGENCE
LMK3021
<LMK2041
H.D. 48 H.I. 48 C. 6
SOCIAL MARKETING
LMK3011

H.D. 48 H.I. 48 C. 6
MEDIA PLANNING AND BTL
LMK3031
<LMK2021
H.D. 48 H.I. 48 C. 6
VALUATION DESIGN
DIS3011

H.D. 48 H.I. 48 C. 6
H.D:288
H.I:288
C:36
Sexto Semestre
PRICING STRATEGY
LMK3051
<CON2011
H.D. 48 H.I. 48 C. 6
DISTRIBUTION STRATEGIES
LMK3071
<LMK2011
H.D. 48 H.I. 48 C. 6
IMAGE AND PUBLIC RELATIONS
LMK3061

H.D. 48 H.I. 48 C. 6
INTERNATIONAL MARKETING
LMK3041

H.D. 48 H.I. 48 C. 6
MARKET FORECAST VARIABLES
LMK3091
<LMK2041
H.D. 48 H.I. 48 C. 6
CORPORATE GOVERNANCE
LFP2051

H.D. 48 H.I. 48 C. 6
SALES
LMK3081

H.D. 48 H.I. 48 C. 6
H.D:336
H.I:336
C:42
Séptimo Semestre
BRANDING
LMK4021

H.D. 48 H.I. 48 C. 6
INVESTMENT PROJECT EVALUATION
CON3031
<CON2011
H.D. 48 H.I. 48 C. 6
SOCIAL RESPONSIBILITY IN BUSINESS
LAD4081

H.D. 48 H.I. 48 C. 6
REATAILING AND MERCHANDISING
LMK4011
<LMK3071
H.D. 48 H.I. 48 C. 6
ELECTIVE COURSE I
TMK4011

H.D. 48 H.I. 48 C. 6
ELECTIVE COURSE II
TMK4021

H.D. 48 H.I. 48 C. 6
ELECTIVE COURSE III
TMK4031

H.D. 48 H.I. 48 C. 6
H.D:336
H.I:336
C:42
Octavo Semestre
E-MARKETING
LMK4061

H.D. 48 H.I. 48 C. 6
STRATEGIC AND CONSULTING MARKETING
LMK4051
<LMK2041
H.D. 48 H.I. 48 C. 6
PROFESSIONAL PRACTICES I
LMK4031

H.D. 64 H.I. 32 C. 6
PROFESSIONAL PRACTICES II
LMK4041

H.D. 48 H.I. 48 C. 6
208
176
24

Total Hrs Docente:2448
Total Hrs. Independientes:2352
Total de creditos: 300

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